In 2011 Genesis Media set out to solve one of the largest problems facing the digital space: to reward publishers that create premium content, without compromising the user experience.
By 2013 we had created the win-win platform for publishers and advertisers. Today 110+ publishing partners are maximizing their revenue potential and countless advertisers are optimizing their video campaigns by reaching their target audience with unprecedented efficiency.
Genesis Media’s technology platform creates new inventory within premium content. We use big data to intercept users intelligently and create “moments” between brands and consumers when they are most engaged with content.
Throughout his fourteen years in the media industry, Mark has touched all aspects of the business. Once the CEO of MegaPhone Labs, and the VP and Head of Corporate Strategy for NBC's Local Media Division, and the Head of Business Operations for the launch of Hulu. As CEO of Genesis Media, this NYU graduate spends his days leading the company, identifying problems, creating solutions, and designing a new generation of premium content monetization solutions. By night, Mark spends time with his wife, and daughters, Hana and Kira. Sometimes, if they’re really lucky, he’ll play his acoustic guitar for them, to which he describes his style as “bad, but enthusiastic.” Mark received his BS from New York University’s Stern School of Business.