Genesis Media Increases Inventory Quality Standards with New SSP
Company Integrates New Third Party Fraud Filtering and Improves Content Transparency
NEW YORK, Nov. 16, 2017/ PRNewswire/ – Genesis Media, a leading publisher platform and analytics company, announced today the company expanded its quality tools for publishers to better protect advertisers:
By combining page intelligence with attention targeting and pre-bid traffic filtering for fraud and brand safety, the company has created a more holistic view of where ads are being delivered. Additionally, the company launched ads.txt capabilities in its platform to support direct publishers.
Mark Yackanich, CEO of Genesis Media says, “It’s no surprise that advertisers are becoming increasingly selective on where they are spending their video advertising budgets. They seek partners they can trust and inventory that performs. Advertisers can buy with confidence with our approach—we work directly with high-quality publishing partners, use data to evaluate the quality of the environment and verify inventory through the most trusted third party vendors.”
Over the course of the past year, the company has aggressively removed suppliers based on scoring from its own analysis and third party data from four fraud vendors. Josh Feuer, COO of Genesis Media added, “We continue to double-down on investments to support direct publishers’ businesses. In addition, we are focused on building products and data services to benefit both our enterprise partners and premium publishers.”
About Genesis Media
Genesis Media is the first company to connect user behavior, content analytics and programmatic advertising in one platform. The Genesis SSP analyzes how individual pieces of web content are consumed by people, leveraging this data to create viewable video ad experiences that are best suited for each page and each device. With programmatic technology, high-quality inventory is packaged into private marketplaces and direct deals benefitting buyers and sellers. Premium publishers, leading national advertising agencies and programmatic buyers rely on the company’s technology to accurately quantify the true value of publisher content and reduce waste for brand advertisers. www.genesismedia.com
SOURCE Genesis Media